Writing
Guides and articles on Google Ads, measurement and growth for tour operators and D2C brands. Everything here comes from real accounts I run, not from theory.
Guide · Tour operatorsHow tour operators can track the real bookings their Google Ads create
Google Ads misses a large share of the bookings your website makes. Why the gap exists, how to measure it in an afternoon, and the four prompts that build a dashboard showing your real return.
Read the guide → Guide · Tour operatorsYour Google Ads also lift your OTA sales. Here is how to see it.
The conversion tag only watches your website. Your ads also push people to your Viator and GetYourGuide listings. How to measure the blended effect with your own data.
Read the guide → Article · GA4GA4 Source Groups and Hostname filters, and why clean data pays for itself
Two small features Google shipped in June 2026 that fix two old, expensive problems. What they do and what to do with them this week.
Read the article → Article · On LinkedInThe one dashboard that puts your ad spend next to your real bookings
The original article version of the guide above, as published on LinkedIn.
Read on LinkedIn ↗New pieces are published here first, then shared on LinkedIn.