A senior growth partner for tour operators, across Google Ads, tracking, offers and AI. Built to compound your direct bookings.

You get one senior person inside the accounts — not a pod of juniors and a monthly PDF.

And if the real bottleneck isn't the ads — pricing, offer, operations — I'll say so, and I'm open to rolling up sleeves on the whole business.

Outcomes,
not deliverables

Three ways I plug into your business — each one sold on the result, not the hours.

SERVICE 01 · PAID ACQUISITION

More bookings from the same ad spend.

I run ads for my own tour company as well as for clients. When it's your own money on the line, you learn fast what's real and what's dashboard theater. That discipline — margin first, vanity metrics never — is what I bring into every account I manage.

Google · Microsoft

01

Rebuild around margin

Search, shopping and PMax structured on your unit economics — not platform defaults.

02

Test creative weekly

Hooks and angles in a constant loop — losers killed fast, winners fed more budget.

03

Scale what compounds

Budget follows proof, season by season — so growth stacks instead of resetting.

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GA4 · Server-side

SERVICE 02 · TRACKING & MEASUREMENT

Numbers you can finally trust.

Half the accounts I audit are optimizing toward phantom conversions. Fixing measurement is the least glamorous thing I do — and reliably the highest ROI. Until the numbers are honest, every other decision is a guess dressed up as a strategy.

01

Audit the signal

What's double-counted, what's missing, what the platforms are quietly inflating.

02

Rebuild the pipes

GA4, server-side tagging, conversion APIs — done once, done right.

03

One source of truth

A dashboard your accountant and your ad account can both agree with.

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SERVICE 03 · AI & AUTOMATION

Hours back, every single week.

I help run two companies with a tiny team — automation isn't a buzzword to me, it's how my week survives. I build the same leverage into yours: the robots take the paperwork, your people keep the judgment.

AI · Workflows

01

Map the repetitive

We find where hours leak: reporting, feeds, review replies, ops admin.

02

Automate the boring

AI and workflows built into the tools you already use — no new platform to babysit.

03

Keep judgment human

Your team stays on decisions; the robots take the paperwork.

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