Kourosh Sadri — Writing https://www.kouroshsadri.com/writing Guides and articles on Google Ads, measurement and growth for tour operators and D2C brands. en Your Google Ads also lift your OTA sales. Here is how to see it. https://www.kouroshsadri.com/writing/google-ads-lift-ota-sales https://www.kouroshsadri.com/writing/google-ads-lift-ota-sales Fri, 28 Aug 2026 09:00:00 +0200 The conversion tag only watches your website. Your ads also push people to your Viator and GetYourGuide listings. How to measure the blended effect with your own data. GA4 Source Groups and Hostname filters, and why clean data pays for itself https://www.kouroshsadri.com/writing/ga4-source-groups-hostname-filters https://www.kouroshsadri.com/writing/ga4-source-groups-hostname-filters Fri, 28 Aug 2026 09:00:00 +0200 Two small features Google shipped in June 2026 that fix two old, expensive problems in analytics data. How tour operators can track the real bookings their Google Ads create https://www.kouroshsadri.com/writing/track-real-bookings-google-ads https://www.kouroshsadri.com/writing/track-real-bookings-google-ads Thu, 27 Aug 2026 09:00:00 +0200 Why Google Ads misses bookings your website actually made, how to measure the gap, and the four prompts that build a dashboard showing your real return.